Privacy Policy – eTree.pk

Privacy Policy

Last updated: 08/04/2025

This Privacy Policy explains how Etree.pk (“we”, “us”, “our”) collects, uses, protects, and discloses your Personally Identifiable Information (PII) when you visit our website, use our app, or otherwise interact with our online platforms. We are committed to safeguarding your privacy in accordance with applicable Pakistani and international privacy and data protection laws.

1. Introduction

Purpose:
This Privacy Policy is intended to inform you about the types of personal information we collect, how we use it, and the measures we take to protect your information.
Definition of PII:
In line with international best practices, PII includes any data that can be used—alone or in combination with other information—to identify, contact, or locate an individual.
Consent:
By using our website or services, you agree to the collection and use of your information in accordance with this Privacy Policy.

2. Information We Collect

2.1 Personal Information

When you interact with Etree.pk, we may collect the following personal information:

Registration & Orders:
Your name, email address, mailing address, phone number, and any other details you provide when registering, placing orders, or subscribing to our communications.
Forms & Interactions:
Information provided via contact forms, surveys, or live chat engagements.

2.2 Technical Information

We also gather non-personal data and technical details, which may include:

Browser information, IP address, and device details.
Usage Data:
Pages visited, links clicked, and other interaction metrics.

3. When and How We Collect Information

At Registration or Order Placement:
We collect personal information when you register on our site, place an order, subscribe to our newsletter, or complete any form.
Automatic Collection:
Through cookies and similar tracking technologies, we automatically collect and store certain technical and usage information during your visit.

4. How We Use Your Information

We may use your personal information for the following purposes:

Personalizing Your Experience:
To tailor content, recommendations, and product offerings to your preferences.
Improving Our Website:
To analyze usage data and enhance site functionality.
Customer Service:
To respond promptly to inquiries and resolve issues.
Order Processing:
To process transactions quickly and efficiently.
Marketing & Promotions:
To send newsletters, promotions, surveys, and other communications (you may opt out at any time).
Contests and Surveys:
To administer promotional activities and gather feedback.
Legal Compliance:
To comply with applicable laws and assist in legal proceedings if required.

5. How We Protect Your Information

Secure Networks:
Your personal information is stored on secured servers with access limited to authorized personnel who are bound by confidentiality obligations.
Data Encryption:
All sensitive information (including payment details) is transmitted using Secure Socket Layer (SSL) encryption.
Payment Processing:
All transactions are processed via a secure third-party payment gateway; we do not store credit card or banking information on our servers.
Regular Security Audits:
We perform regular malware scans and implement robust security measures to prevent unauthorized access.

6. Cookies and Tracking Technologies

Usage of Cookies:
We use cookies to enhance your experience, help process items in your shopping cart, save your preferences, and compile aggregate data about site traffic.
How We Use Cookies:
- Remembering your shopping cart and preferences
- Tracking site interactions to improve our services
- Managing advertising and performance analytics
Your Control Over Cookies:
You can modify your browser settings to disable cookies; however, this may affect site functionality. Please refer to your browser’s help documentation for instructions.

7. Third-Party Disclosure and Links

No Sale of PII:
We do not sell, trade, or otherwise transfer your Personally Identifiable Information to outside parties without prior notice, except to trusted partners who assist us in operating our website (under strict confidentiality obligations) or as required by law.
Third-Party Links:
Our site does not include third-party products or services without clear disclosure. For instance, we may reference Google’s advertising policies when discussing ad services, but have not enabled third-party tracking without your consent.

8. Legal Compliance and Notices

8.1 Compliance with U.S. and International Laws

CalOPPA:
In compliance with the California Online Privacy Protection Act, our Privacy Policy is prominently displayed on our homepage and is accessible through a clearly labeled “Privacy” link.
COPPA:
We do not knowingly collect information from children under the age of 13. If you suspect that your child has provided such information on our site, please contact us immediately.
CAN-SPAM:
We adhere to the CAN-SPAM Act requirements, ensuring that all commercial emails include clear identification, a physical address, and a simple opt-out method.
CCPA:
For California residents, you have the right to request details on the information we collect, request data deletion, and opt-out of the sale of your personal data.
GDPR:
For European users, we respect your rights to access, rectify, erase, restrict processing, object, and data portability. To exercise these rights, please contact us using the details provided below.

8.2 Do Not Track and Behavioral Tracking

Do Not Track:
We honor Do Not Track (DNT) signals; if your browser sends a DNT request, we will adjust our tracking practices accordingly.
Behavioral Tracking:
Our use of cookies and third-party analytics is explained herein; you may opt-out using your browser settings.

9. Data Breach Notification

In the event of a data breach affecting your PII:

Notification Timeline:
We will notify affected users via email and on-site notifications within 7 business days.
Remedy Steps:
We will provide information on the nature of the breach, the data affected, and measures taken to prevent future incidents.

10. Your Privacy Rights and How to Exercise Them

Under the CCPA:

Access:
You can request copies of your personal data.
Deletion:
You may request deletion of your personal data (subject to legal exceptions).
Opt-Out:
You have the right to opt-out of the sale of your personal data.

Under the GDPR:

Access, Rectification, and Erasure:
You have the right to request access, correction, or deletion of your personal data.
Restriction and Objection:
You can request restrictions or object to the processing of your data.
Data Portability:
You have the right to obtain and reuse your personal data across different services.

To exercise any of these rights, please contact us at:

Email: [email protected]
Address:
Etree.pk
Multan Road, Near Yousaf Weaving Mills
Pattoki, Punjab 55300, Pakistan
Phone: +923223338733

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any significant changes will be posted on this page with an updated effective date. Your continued use of our website following such changes indicates your acceptance of the revised policy.